The Results
Executive Summary
FLO Group began working with F4e to improve employee engagement and satisfaction by enhancing internal company communication. Thanks to F4e, they established an AI-supported feedback culture, and even analyzed the feedback to ensure it was transparently and fairly reflected in the employee reward system. In this way, FLO Group increased employee satisfaction and performance by 25% while reducing the turnover rate by 13%.
FLO Group Company Introduction
Founded in 1960, FLO Group is today one of the leading companies in the Turkish footwear market. Operating with a multi-channel business model, FLO Group reaches millions of people both in Turkey and abroad through its retail stores, e-commerce channels, and wholesale network. It also provides services with over 800 stores across 25 countries in 3 continents, including CIS, the Middle East, and North Africa, directly employing over 15,000 people and indirectly providing employment to nearly 70,000.
Increased Employee Satisfaction by 12% by Enhancing Internal Communication and Making Rewards Transparent
Challenge
- Reduce turnover rates and increase employee engagement
- Ensure the development of internal company communication by placing employees at the center
Solution
- Flolike Reward System: FLO Group branded their appreciation kudos and called it FLOLIKE. Each "Flolike" given by employees is worth a badge and is reflected as a reward in TL equivalent. This system enabled the appreciation and reward system to work transparently.
- Best of the Month: FLO Group saved 40% time thanks to F4e's dynamic report dashboards, selecting the month's best performers, sending internal announcement emails, and announcing them on the employee application. This made the performance reward system transparent.
"One of the best things we did in 2024 could be the FLOLike and Feedback reminder emails, especially when sending feedback emails, we also informed managers about which employees they had never given feedback to."
Increased Employee Performance by 30% by Enhancing Internal Communication and Competition
Challenge
- Organize activities to strengthen internal communication and encourage the company to embrace this culture
- Increase adoption of company values by employees
Solution
- AI-Supported Feedback Tools: Managers and employees increased company loyalty by creating a more structured and transparent feedback environment and increasing the rate of providing constructive feedback with AI support.
- Webinars and Reminders: Awareness was raised among managers and employees about the importance of adopting company values.
- Brochures: The company's goals were led through internal communication materials, and employees adapted to this culture more easily.
